RAW100 was born out of frustration with the pet food industry — an industry that’s been selling mystery meats, hidden fillers, and slick marketing for far too long. Pet owners have been told to trust bags of pellets and tins of mash, even when what’s inside looks nothing like real food.

We set out to change that. At RAW100, our meals are made with nothing to hide: visible cuts of meat, fresh organs, crushed bone, wild fish, and produce you can actually recognise. Every tray is hand-prepared in small batches and frozen fresh to lock in nutrients. No mash. No starch. No by-products.

Our philosophy is simple: if you can’t see it, don’t feed it. Dogs deserve better than filler disguised as food — they deserve meals that fuel their health, their energy, and their joy.

With RAW100, every bowl is proof that love should be visible.