• What you see is what they eatâ„¢

    If you can’t see it, don’t feed it. We hand-prepare every tray with whole food ingredients your dog can recognise — because love should be visible.

Fresh-frozen. Biologically appropriate.

Raw meals made in-house with love using 100% natural, whole ingredients.

  • Handmade By Us

  • All Natural

  • Australian Made

  • Allergen Protected

Us vs Them

Scroll left to right  RAW100 KIBBLE CANNED Barf/Raw
Visible, whole ingredients you can recognise
100% raw & biologically appropriate
Hand-prepared in small batches, flash-frozen to lock nutrients
Zero Fillers. Zero Starch. No rice, potato, peas, or tapioca—ever.

Did you know most pet foods sneak in starches like rice, potato, peas or tapioca?

Not RAW100. We’re 100% real ingredients, visibly portioned, with ZERO fillers or hidden carbs. Because your dog deserves fuel, not filler.

All Flavour No Filler

WHAT’S IN THE BOWL?

  • Crafted with natural ingredients

    very RAW100 meal is made with visible cuts of premium Australian meats, organs, wild fish, fruits, veggies, and superfoods — no mash, no mystery.
  • Biologically appropriate nutrition

    Designed for dogs’ natural needs, RAW100 provides a species-appropriate balance of lean meat, organs, crushed bone, and fresh produce.
  • Zero fillers, full nourishment

    No grains, no by-products, no hidden extras. Just fresh, raw ingredients your dog’s body can actually use.
  • No artificial additives or preservatives

    Hand-prepared in small batches and flash-frozen naturally. We never add artificial flavours, colours or preservatives.
  • Supports skin, joints and immunity

    With sardines, green-lipped mussels, flaxseed, probiotics and more, RAW100 supports gut health, skin, joints and energy naturally.
  • Perfect for all breeds and life stages

    From puppies to seniors, RAW100 suits every dog. Visible nutrition you can trust, tailored for all life stages.

Kibble won’t get this reaction